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HubSpot

HubSpot

HubSpot is an AI-powered customer platform that integrates software, integrations, and resources to connect marketing, sales, and customer service operations.

Description

HubSpot is an AI-powered customer platform that integrates software, integrations, and resources to connect marketing, sales, and customer service operations. Its artificial intelligence capabilities are primarily bundled under the "Breeze" collection of AI tools, designed to streamline complex workflows and drive business growth. These AI features are seamlessly integrated throughout the entire HubSpot platform, enhancing productivity and uncovering insights that unite companies with their customers. The AI models powering HubSpot's generative AI capabilities are categorized by product, use case, and function, with details available through their AI Model Cards. HubSpot's AI aims to help businesses of all sizes optimize their customer relationship management (CRM), automate tasks, and improve overall efficiency. Key applications include content generation, sales optimization, and customer service enhancements. HubSpot's AI tools leverage advanced algorithms to analyze historical data, create behavioral models for lead prioritization, and assist users with various tasks. The platform emphasizes continuous updates and new capabilities, ensuring its AI offerings remain competitive and relevant for businesses seeking to scale and boost team productivity. The in-app AI companion, Breeze Copilot, further assists users with tasks across HubSpot's products.

Key Features

Generative AI capabilities (for content, emails, etc.)
AI Chatbot
AI CMS Website Generator
AI Agents (on roadmap)
AI Summarization
Data Enrichment
Breeze Copilot (in-app AI companion)
AI-powered content optimization (pages, blog posts, knowledge base articles, CTAs)
AI-driven sales optimization (analyzing conversion data, prioritizing leads)
Business card scanning (via mobile app)
Real-time live chat and chat automation

Tool Details

Developer

H

HubSpot

Release

24 April 2024

Version History

2025 AI EnhancementsLatest

Ongoing updates and new features rolled out throughout 2025, including continued development of AI Chatbot, AI CMS Website Generator, and AI Agents on the roadmap, along with pricing adjustments.

2024 AI Features & Capabilities

Major updates and new AI-powered features introduced in 2024, focusing on enhancing sales, marketing, and customer service with tools like AI summarization, data enrichment, and content optimization.

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